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Asian Century of Racing…By Bernard Kenny

In announcing the 37th Asian Racing Conference to be held in Seoul, Korea on 13-18 May, Mr Kim Nag Soon, Chairman and CEO of the Korea Racing Authority expressed “the experience and expertise that we can share will surely act as a fertile source to advance the racing industry.”

“The opportunities for the Conference’s cultural events and city tours will provide an overall platform for all to pursue open and interesting dialogue on the issues and challenges we face today.”

Bernard Salt AM will emphasise Mr Kim’s word in his address of “Racing Through the Asian Century” focusing on key current and future demographic trends which will characterise the ‘Asian Century.’

Internationally recognised as a leading expert on consumer, generational and demographic trends Bernard Salt will present to the Conference the opportunities and challenges for global racing.

Formally a partner in KPMG, he is Managing Director of The Demographics Group and is an adjunct Professor at the Curtain University Business School. A twice weekly columnist for The Australian newspaper, he has published the best-selling The Shift, The Big Picture and More Decent Obsessions.

Multiple award-winning journalist and author Chris McGrath will bring his decorated racing and racing journalistic career to the Conference delivering on his passion for racing and the mysteries of breeding.

In his debut book ‘Mr Darley’s Arabian’ Chris McGrath traces over three centuries the history and stories that followed from the purchase of an Arabian colt in 1704 by Mr Thomas Moore.

Described as ‘one of the finest sportswriters of his generation’ Chris is Senior Market Columnist at the Thoroughbred Daily News, having received his third British Racing Writer of The Year award. Previously he was racing journalist for The Times, The Independent and Racing Post’s Bloodstock Editor.

The Australian newspaper’s literary editor and film critic Stephen Romei will moderate the session “Racing and The Art of The Written Word” where Conference delegates will be taken on a journey where racing connects with popular culture.

Stephen Romei will host such racing identities as multiple award-winning journalist Chris McGrath in discussions and presentations on the highlights of racing literature, having the best storytellers interviewed and enjoyed. Stephen is a regular on the ABC Radio racing segment “Hoof on The Till.”

International news anchor and broadcaster Adnan Nawaz will be Master of Ceremonies for the 37th Conference, overseeing the major issues in racing analysed by some 50 international speakers.

Adnan Nawaz has over 25 years’ experience covering the worlds’ most important stories, with two decades at the BBC including presenting the BBC World News. Today Adnan is anchor for the international news network TRT News, working out of its Istanbul base.

Again, the ever-popular Sponsorship and Exhibitions will be a highlight of this 37th Asian Racing Conference with some 27 exhibitors from Australia, France, Germany, India, Ireland, Japan, Korea, Singapore, South Africa, Turkey, United Kingdom and USA.

In ‘promoting greater regional collaboration, sharing of future orientated ideas and building of a leadership brand’ the Exhibition is housed in the Lobby of the Grand Ballroom at COEX. The Exhibition will also host the Opening Ceremony.

Packaged under Platinum star, Gold star and Silver star all sponsors will receive various package levels, benefiting from ‘receiving benefits and recognition to find their target audience, to reposition their brand, meet with high-profile delegates and maximise their presence.’

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