Australian winemaker Penfolds has become the third brand to have its name linked with the Victoria Derby in the race’s 166-year history.

The Victoria Racing Club on Thursday announced the iconic winemaker as its new Victoria Derby Day partner in a four-year sponsorship agreement that includes naming rights for Australia’s oldest classic race.

VRC Chairman Neil Wilson said the Club was delighted to welcome Penfolds as its new partner.

“As custodians of what is widely regarded by race lovers as the best day’s racing in Australia, the Victoria Racing Club is incredibly proud to link the Victoria Derby with a global brand that is as iconic and time-honoured as Penfolds,” Wilson said.

“Victoria Derby Day traditionally attracts the largest crowd on any Australian racecourse every year and this year we are eagerly anticipating the return of spectators to Flemington Racecourse to enjoy Penfolds Victoria Derby Day, and mark the moment enjoying a Penfolds wine.”

Tim Ford, Chief Executive Officer of Treaury Wines, the owners of Penfolds, said the winemaker has had a connection with racing dating back to the 1930s.

“Today’s announcement takes place in a year that also enables us to celebrate 70 years of our flagship Grange, a wine that is poured to mark genuine moments and celebrations,” Ford said.

“Although it’s a day traditionally associated with black and white, we look forward to adding a splash of red to the celebrations on Penfolds Victoria Derby Day.”

The new partnership will see Penfolds take up a marquee position in Flemington’s exclusive Birdcage Enclosure while also becoming the Official Wine Partner of the VRC and Melbourne Cup Carnival.

Article from JustHorseRacing.com.au